Ground Control to Major Tom

As AI influences celebrities and fashion goes casual, finding the right balance between the virtual and real becomes increasingly valuable.

Tom Hanks was a recent target of a deep fake for a dental plan advertisement.

It Wasn’t Me!

Deepfakes: From Kendrick Lamar's face-swapping music video to Netflix's truth-twisting show, they've turned the entertainment world topsy-turvy. Even stars like Tom Hanks and Gayle King got caught in the digital whirlwind, and they're far from thrilled. A deepfake? It's a digital disguise party, where AI paints a new face on videos, images, and digital content, often used for mischief and misinformation. The scary part? The rulebook is still in rough draft, leaving us vulnerable to virtual identity theft. Imagine a puppeteer pulling strings with your face!

SAG-AFTRA, the actors' union, isn't ready to end the show until they've had their say. It's a must to keep reality and the virtual realm from getting tangled up.


Yesterday marked the conclusion of Paris Fashion Week, but now the spotlight has shifted to an unexpected star in the footwear industry: Birkenstock. This isn't solely due to the fact that Jennifer Lawrence was spotted wearing these sandals with socks during a Parisian dinner. Birkenstock is currently making headlines due to its plan to go public on the New York Stock Exchange, with a targeted valuation of $9.2 billion, as stated in a filing with the U.S. Securities and Exchange Commission on Monday.

With a history dating back to 1774, Birkenstock has a rich heritage, a fact acknowledged by the company's CEO, Oliver Reichert, who has been at the helm since 2013. Reichert stated "Despite this heritage, Birkenstock remains empowered by a youthful energy level, with all the freshness and creative versatility of an inspired Silicon Valley start-up… we have retained the original spirit of our forefathers who laid the foundation of a global business that is more relevant than ever before."

L Catterton, a private equity company supported by the renowned French luxury conglomerate LVMH, the owner of brands like Tiffany & Co. and Dior, acquired a controlling interest in Birkenstock in 2021. The Birkenstock brothers, Christian and Alex, still retain a minority share in the company as well. The company has not yet announced an official date for its IPO, so hold on to your Birkenstocks!

Like it or not, Birkenstock has entered the fashion world, prioritizing comfort over class.

Helios Keeping It Real

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📰 Cheers to keeping you informed with the freshest updates this week:

See you next week!

Best regards,

Jessica Steward

Product Lead, Earnings Polygraph™

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