Ground Control to Major Tom

It Wasn’t Me!

Deepfakes: From Kendrick Lamar's face-swapping music video to Netflix's truth-twisting show, they've turned the entertainment world topsy-turvy. Even stars like Tom Hanks and Gayle King got caught in the digital whirlwind, and they're far from thrilled. A deepfake? It's a digital disguise party, where AI paints a new face on videos, images, and digital content, often used for mischief and misinformation. The scary part? The rulebook is still in rough draft, leaving us vulnerable to virtual identity theft. Imagine a puppeteer pulling strings with your face!

SAG-AFTRA, the actors' union, isn't ready to end the show until they've had their say. It's a must to keep reality and the virtual realm from getting tangled up.

Birken-stock

Yesterday marked the conclusion of Paris Fashion Week, but now the spotlight has shifted to an unexpected star in the footwear industry: Birkenstock. This isn't solely due to the fact that Jennifer Lawrence was spotted wearing these sandals with socks during a Parisian dinner. Birkenstock is currently making headlines due to its plan to go public on the New York Stock Exchange, with a targeted valuation of $9.2 billion, as stated in a filing with the U.S. Securities and Exchange Commission on Monday.

With a history dating back to 1774, Birkenstock has a rich heritage, a fact acknowledged by the company's CEO, Oliver Reichert, who has been at the helm since 2013. Reichert stated "Despite this heritage, Birkenstock remains empowered by a youthful energy level, with all the freshness and creative versatility of an inspired Silicon Valley start-up… we have retained the original spirit of our forefathers who laid the foundation of a global business that is more relevant than ever before."

L Catterton, a private equity company supported by the renowned French luxury conglomerate LVMH, the owner of brands like Tiffany & Co. and Dior, acquired a controlling interest in Birkenstock in 2021. The Birkenstock brothers, Christian and Alex, still retain a minority share in the company as well. The company has not yet announced an official date for its IPO, so hold on to your Birkenstocks!

Helios Keeping It Real

In a world full of deep fakes, Helios stands out as your trusted ally. Our Earnings Polygraph™ swiftly deciphers emotions and tones, ensuring you trade with confidence and accuracy – no gimmicks, just the facts. Our AI-backed data is double-checked by human experts, guaranteeing top-notch quality.

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📰 Cheers to keeping you informed with the freshest updates this week:

• Three scientists win the Nobel prize in Chemistry. 🧑‍🔬 🔬 

• The Golden Bachelor is making history. ❤️‍🔥 📖 

• Drive-Thrus are getting more tech-savy. 🍔 🚘️ 

• Netflix plans to continue to increase subscription pricing. 📺️ 💰️ 

See you next week!

Best regards,

Jessica Steward

Product Lead, Earnings Polygraph™

Finance Fact of the Week: Research has found physical currency changes hands at least 55 times a year or almost once a week.

Upcoming Earnings Calls

1. Constellation Brands - Tomorrow

2. Levi Strauss - Tomorrow

3. Pepsi - Tuesday

About Helios

Helios Life Enterprises is a trailblazer in the realm of voice-based tonal analytics, spearheading futuristic advancements in this field. As the sole company to conceive and engineer an exclusive data platform, Helios offers cutting-edge systematic analytics of an executive’s voice during critical corporate events. These advanced analytics have the power to forecast future stock performance and volatility. To delve deeper into our visionary solutions, book a meeting with a member of the Helios team.